Different types and sizes of billboards we offer

billboard dimensions 2020

Static billboards (large format)

This is a form of static billboard advertising that uses a large display that is visible from long distances. Displays can be made up of 48 sheets or 96 sheets.

Truly offering an effective coverage nationally, they provide the maximum reach on the most used arterial roads and high streets, which means they are the ideal option for accelerating your brand fame. Full Production Specs.

At Global we offer the complete Outdoor Advertising mix, from billboards and cinema advertising to airport advertising and bus, tube and train opportunities.

Static billboard dimensions:

48 Sheet Billboards

Typically 3 metres high and 6 metres wide

  • 3048 mm x 6096 mm
  • 3.048 m x 6.096 m
  • 10 ft x 20 ft

Actual Size: 6,096mm x 3,048mm

(Reference only, not for supplying artwork) 

96 Sheet Billboards

Double the size of 48 sheets – typically 96 sheet billboards are 3m tall but a huge 12m wide).

  • 3000 mm x 12000 mm
  • 3 m x 12 m
  • 9.842 ft x 39.37 ft

Actual Size: 12,192mm x 3,048mm

(Reference only, not for supplying artwork)

Bus shelter billboard advertising (Small format)

Small formats are another form of static advertising. Usually, these ads use six sheets (roughly the same size as posters) and are placed in bus shelters in unique locations. Bus Shelter billboards are only currently available in Bath Somerset.

Placed at eye-level, these ads successfully capture the attention of the public going about their daily activities.

Depending on your business and the audience you want to reach, we are able to recommend and identify the best spots in London, where the foot traffic will be most effective for your brand campaign.

As well as this, we are now able to offer street furniture advertising in places like phone boxes and cinemas, which are able to reach a number of varied consumers going about their business.

Billboard dimensions: 

  • 1800 mm x 1200 mm
  • 1.8 m x 1.2 m
  • 5.905 ft x 3.937 ft

Digital billboards on the roadside and in the city (Premium large format)

Canary Wharf has four LED screens (two screens back-to-back) suspended from the ceiling in the main ticket hall in the underground station. These 7.2m x 4m displays are high-impact, premium screens that stream full-motion digital advertising and perfect for growth campaigns.

The premium advertising option uses high impact digital screens in key and busy London locations. Our out-of-home high-end ad screens span across 64% of the city’s most central locations.

Using the latest digital technology, we estimate that our premium digital ads are viewed by 60 million people throughout London. Production Specs.

Other types of billboard advertising include:

  • Motorway advertising
  • Digital forecourt screens
  • Roadside advertising
  • Sheet billboards
  • Street advertising

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