Streethub advertising

There is no better way to make an impression than with InLinkUK.

National distribution of digital screen across the UK, offering advertising solutions for brands and free communication utilities for consumers

StreetHub is a fully national advertising offering of 1000 screens across 23 UK cities provided by Global in partnership with BT. Choosing from 25,000 existing BT phone box locations, StreetHub has combined various other data sources to position each unit to provide the best advertising solutions and audiences.

The hand picked locations has meant that StreetHubs are location in the heart of each city, in close proximity to retail, entertainment and leisure outlets. This central location also means that huge numbers of consumers can take advantage of the free utilities that each StreetHub provides:

  • 1Gb of free, ultra fast wi-fi making smarter connections between technology, consumers and brands
  • Free phone calls to any UK mobile or landline
  • Fast device charging via two built in USB ports
  • Touch screen tablet for access to city services, maps and directions

For brands, this is an opportunity to get even closer to consumers (for whom this isn’t just an advertising screen). There are various advertising packs available, which target location and audiences, and brands can use StreetHub as a platform to integrate a digital poster campaign with download messaging based around apps, entertainment and video content.

With 1Gb of broadband being fed into each unit, dynamic advertising campaigns can make the most of the best in market offering, meaning display can be changed in real time based on data triggers such as weather, travel updates, sporting events and scores, time of day, day of week and location.

At 3m tall, StreetHub stands head and shoulders above the clutter of the UK streets and is unmissable. With the digital screens sitting at eye level and above, independent research has proved the increased visibility of StreetHub screens compared to other small format, roadside, digital offerings in market.

EE StreetHub campaign by Global

THE BENEFITS

TO ADVERTISERS

  • Two sleek 55" HD digital display screens
  • Hand picked, city centre locations amongst retail, leisure and entertainment destinations
  • National scale 
  • A multitude of advertising opportunities alongside the digital display screens
  • The ability to sponsor the non-ad content delivered across the network of screens
  • The ability to book campaigns by impacts on a cost per thousand basis
  • Flexibility to buy any day, hour parts or location they wish
  • The use dynamic creative
  • The prospect of using third party data to custom target audiences
  • A positive brand connection by supporting exciting free services to consumers

TO CITIES

  • Reduced clutter and a tidier city landscape with Streethub’s sleek, resilient design
  • Real-time communication between cities, councils and consumers in the physical space
  • Wayfinding capabilities to improve street navigation for all
  • In-built environmental sensors with the ability to provide data on a whole range of city issues including traffic flow and air pollution
  • An enhanced tourist experience.

TO CONSUMERS

  • A connection to 1GB of free, ultrafast Wi-Fi using your personal device
  • Access maps, directions, and local services from an easy-to-use touchscreen tablet
  • Stay in touch with free phone calls from BT to any mobile or landline number in the UK
  • Press the dedicated red 999 button in the event of an emergency
  • Safely charge your device using one of two USB ports
  • Public service announcements and useful content through the two 55" HD displays
For more information simply call 0800 80 85 619, use our online chat function or fill in the form to request a call-back. 


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