Shopping centres & malls advertising

More than just a 'trip to the shops'

UK Shopping Malls are a destination in their own right with over 7 million visitors per week according to Route data. A place to shop, meet friends, enjoy a meal, go to the cinema or get fit in the gym.  As reflected in the average dwell time of almost 2 hours per visit, this is more than just a ‘trip to the shops’, it is an experience.

The mall environment provides advertisers with a captive audience.  Researchers at the UK’s Brunel University have noted that shopping is associated with increased activity in the left prefrontal cortex, a part of the brain that is linked to pleasure and positive thinking.

Research shows that being in a happy mindset means that shoppers are more susceptible to the influence of advertising.

Additionally, Trevor Woods research indicates that on average 35-50% of shoppers will make a purchase whilst visiting a mall.

Global's Malls are an important environment for advertisers wanting guaranteed stand-out at the point of purchase.  Our premium screens are strategically located to offer maximum visibility, delivering a young, urban & affluent retail and leisure audience.

Delivering over 4.5 million impacts per fortnight, our screens are located in seven of the UK’s top shopping malls, including Bluewater Kent; Manchester Arndale & Highcross Leicester. All screens offer full-motion & Wi-Fi capability to provide rich content and greater connectivity with consumers.

Production Specs

For more information simply call 0800 80 85 619, use our online chat function or fill in the form to request a call-back. 

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