London Underground Advertising

Pow Wow Now Cross-Track London Underground advertising campaign - Exterion Media

Looking to advertise on the Tube?

Advertising on the London Underground gives you direct access to an audience that is outgoing, affluent and talkative – a valuable target for any brand.

As the sole provider of Tube advertising, we have proudly held the advertising contract with Transport for London for over 25 years and we pride ourselves on knowing the London audience better than anyone else. 

With 1 in 5 Tube users being ABC1 aged 15-34, Tube advertising is a cost-effective effective way of targeting an audience that is normally very expensive to reach through TV advertising. London Underground users also have a much higher-than-average income, with the London median salary being 57% higher than the rest of the UK.

Exterion Media - London Underground Audience Demographics, 68% of LU users are ABC1

Exterion Media - London Underground Audience Demographics. London median salary is £48,023

Exterion Media - London Underground Demographics data

Our TfL Partnership includes all of London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and, once it’s operational, the Elizabeth line (Crossrail) – giving advertisers the opportunity to communicate across 1.5 billion passenger journeys each year*

London Underground

The Underground is a London icon, with up to 5 million passenger journeys across the network every day.*Source: TfL

Expedia cross-track Tube advertising campaign - Exterion Media

Digital Advertising on the London Underground


Our full-motion digital video displays can be found across our TfL rail estate including the London Underground. For more information on our digital assets simply click the links below. 

The Environment


Our ground-breaking neuroscience study, The Engagement Zone, revealed that Tube advertising acts as a welcome distraction to the daily grind often experienced by commuters.

of Tube users notice when new ads appear on their journey and 65% feel London Underground advertising isn’t as intrusive as other advertising methods.*Source: TFL

View the latest study here - 
Engagement Zone 2.0 (2018 study)

Expedia Domination advertising campaign - Exterion Media

Proof that Tube advertising works

We have several case studies that prove the effectiveness of London Underground advertising, from driving awareness, increasing store football or brand consideration.

Speak to us about your campaign today. Simply call 0800 80 85 619, use our online chat function or fill in the contact form.

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London Underground Large Format advertising


Check out the Visualiser to see how your advert could look like on the London Underground.

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