Glasgow Subway & Buchanan bus station advertising

Glasgow Subway & Buchanan

In Scotland, we are the market leader in Outdoor advertising with transport networks reaching a combined audience of 2.4 million people each week. As the media partner for SPT (Strathclyde Partnership for Transport), we offer advertisers the opportunity to reach the valuable Glasgow Subway and Buchanan bus station audiences, which covers 25.6 million journeys across Glasgow.

Glagow subway and bus station advertising

Glasgow Subway, the second largest UK suburban commuter rail network, reaches 13 million subway passengers each year. The Subway sits at the heart of transport across the city, interchanging with key bus and rail stations, supporting a truly connected transport network. 

Buchanan bus station, located in the city centre, reaches 14.5 million passengers each year, which is 40,000 passengers daily. These passengers travelling via the national coach services are coming from all over the UK.

A Growing City and Audience

Glasgow represents 32% of the Scottish economic output and after a £1.13 billion government investment, Glasgow is growing in efforts to become the city of the future. As well as being the biggest city in Scotland, more than 200 retail stores can be found within the city, which can account for the fact that 75% of the Glasgow audience are commuters/shoppers.

Glasgow Shopper Statistics

Glasgow is consistently voted as the top place to shop in the UK outside London’s West End. With over 200 retail stores within the Glasgow city centre, Buchanan Street is the city’s main pedestrianised street where there is no shortage of shopping centres.

Glasgow Social Statistics

Glasgow was voted the friendliest city by the rest of the UK. A city with no shortage of things to do, Glasgow has something for everyone, from attending a rugby game at the Celtic Park Stadium to watching a creative production by the National Theatre of Scotland.

With the addition of Glasgow Subway and Buchanan bus station to our Scottish portfolio, we are offering brands a new and unique way to connect with audiences. We can offer a joined up purchase of Subway, Bus and Rail to engage with consumers across the country. Additionally, we are providing advertisers the opportunity to connect with urban audiences across all of the metro systems in the UK: Newcastle, Liverpool, London and Glasgow.

The Glasgow Subway and Buchanan bus station advertising opportunities provide an average 6 – 8 min station dwell time, and an average 12 mins in carriage dwell time. All stations offer 3G & WI-FI connectivity.

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form. Sources: Work.Shop.Play, Glasgow Charter of Commerce, TGI, Glasgow Tourism Strategy

Click below to read more about each available site type

  • Exterion Media - Glasgow 4 Sheet SPT Advertising


    • 4-sheets offer high coverage due to their excellent positioning on cross-track and in corridors 
    • Dwell time - Subway trains operate every 3 minutes at peak and every 6 minutes off-peak 
    • Designed to deliver high-frequency messaging and 100% cover of the network audience

  • Exterion Media - Glasgow 6 Sheet SPT Advertising


    • Key locations that focus on platform and interchange areas within the stations
    • Offers standout for advertisers with an optimum share-of-voice due to volume available on the network
    • Located in areas with the highest levels of traffic
    • Great coverage and value for money
  • Exterion Media - Glasgow 12 Sheet SPT Advertising


    • 12-sheets on Glasgow Subway offer standout as the largest framed format on the network
    • Located in key concourse areas 
    • Ideal for entertainment, restaurant, leisure and music brands

    Current station locations are:

    • Buchanan St
    • St. Cowcaddens
    • Hillhead 
    • Ibrox
    • Kelvinbridge 
    • Shields Road

  • Exterion Media - Glasgow DEP SPT Advertising


    • A captive audience at point of entry and exit 
    • Your message reaches 320,000 passenger journeys every 2 weeks
  • Exterion Media - Glasgow Landmark SPT Advertising


    • Landmarks are found within high traffic and high visibility locations
    • These large eye-catching displays often feature on a prominent headwall
    • Sites at key stations across the network – often above escalators and staircases
  • D6s

    Exterion Media - Glasgow LCD SPT Advertising


    • A single digital screen delivers up to 580 impressions per hour
    • Total coverage of the Subway network and Buchanan bus station
    • Screens can display dynamic copy and animation
    • Flexibility to suit any brief
  • Exterion Media - Glasgow LED SPT Advertising


    • Often used for tactical campaigns targeting travellers entering or leaving stations
    • Alternating creative messages creates standout
    • Popular locations with leisure and entertainment enthusiasts

    The Stations with these LEPs are:

    • Buchanan St
    • Cowcaddens
    • Govan
    • Shields Road
    • St Enoch
    • St Georges Cross
    • Kelvinbridge

  • Exterion Media - Glasgow TCP SPT Advertising


    • High dwell time with an average journey lasting 12 minutes
    • Unavoidable and engaging – the most popular format on the Subway network
    • Enables brands to communicate with a captive audience using stories and engaging long-copy
    • The exposure time also lends itself to direct response campaigns
    • Seen by everyone travelling on the network
  • Exterion Media - Glasgow Ticket Gateway SPT Advertising


    • Targeted reach – reach audiences that are close to point of purchase
    • High dwell-time 
    • Locations dominate the entry and exit to and from platforms
    • Offering high-frequency exposure of Rail users
    • Your campaign is given guaranteed opportunities to be visible, as it is the last message your audience will see before leaving the station
    • Will reach individuals before they arrive at the advert, as Ticket Gateways are visible to passengers as they cross the station towards the entry or exit

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