Digital Ribbons & DEPs

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Digital Ribbons - London Underground's latest full-motion, creative channel

Brands are competing harder than ever for consumers’ attention and need a canvas to showcase their standout campaigns. Digital Ribbons deliver creativity in full-motion, allowing brands to attract and engage consumers on a new scale. 

With this HD, dynamically-enabled product, brands can connect with a highly-valuable, engaged and captive audience across the iconic London Underground. Research from our Engagement Zone 2.0 study shows that full-motion video is in fact 4x more engaging than static. 

We currently have Digital Ribbons at Piccadilly Circus, Kings Cross, Tottenham Court Road, Oxford Circus, Waterloo and London Bridge. By Q4 we will have added Euston and Bank to complete the network.

DEP Upgrade

By October 2019, we will have upgraded all 16 of our London Underground DEPs, which will become ultra HD and dynamically capable - in line with the rest of our digital estate. Keep a look out – the first new screens are launching December 2018!

Where?

All of our Digital Ribbon and DEP sites have been optimised for maximum engagement and dwell time. Covering outstanding central London locations these two formats offer unparalleled opportunity for an advertiser to reach the LU’s most valued audience.

For more information simply call 0800 80 85 619, use our online chat function or fill in the contact form.




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