We know Wales

We know your local audience

Advertise with Global and your local audience will know you

Global is the market leader in outdoor advertising throughout Wales.

1.2 million people in Cardiff, Newport, Merthyr Tydfil, Swansea, Carmarthen and other cities and towns throughout Wales see our adverts in the heart of the community every week.

Global is responsible for media opportunities on:-


  • 95% of the bus network, including First, Arriva, Stagecoach, N.A.T Group, Newport Transport and Cardiff Bus
  • Roadside Billboards - large, premium and small formats 


  • 100% of National Rail stations delivering 52 million consumer rail journeys last year
  • 100% of all rail journeys made in Wales


  • Cinema 
  • InLink 

Reach as many local people as possible

We have a dedicated team based in Wales, with in-depth knowledge of how you can reach your local consumers with our media. We even have a design team on hand who can help put your advert together.

Advertising with Global on local buses, trains and stations will expose your business to more people than your local newspapers!

Get your campaign started today! 

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form on the right to speak to a Local Account Manager.

For case studies demonstrating the effectiveness of outdoor advertising, click here

Click on the boxes below to read more about advertising in Wales

  • advertising on bus in wales

    1.2 million people in Wales have seen Bus advertising in the past week

    Did you know?

    • The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
    • 86% of people can recall a Bus advert they’ve seen.
    • Consumers spend an average of 48 seconds looking at the back end of a Bus.

    It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 8.5 million passenger journeys in Wales each month.

    So if you want to be big, be bold and be seen then Bus is right up your street!

    How It Can Work For Your Business

    bus advertising case study in wales

    Folly Farm  – Testimonial

    “Every time we run a Bus campaign we have an increase in the footfall and number of visitors. It is the best value advertising we take over long term campaign periods, showcasing Folly Farm when people are out and about.”

    Zoe Wright, PR & Marketing Manager, Folly Farm Adventure Park and Zoo

  • Rail advertising in Wales

    5.3 million National Rail passenger journeys made last month

    Achieve Reach across Wales

    Nearly 1 million passenger journeys were made last month across Arriva Trains Wales stations, giving advertisers and their brands a huge audience to talk to.

    The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. The longer consumers spend looking at adverts, the more likely they are to remember and act on them.

    We can broadly define rail travellers as:-

    • Upmarket – 59% of travellers are in employment and Rail users in Wales are 20% more likely to be ABC1.
    • Young – 48% of 18-24’s travel by rail in Wales.
    • Leisure – 87% of travellers use rail for leisure purposes.
    • Over 55’s – 22% of rail passengers are over the age of 55.
  • Roadside_Billboards - 96-sheets

    Global are a clear market leader in static large roadside formats. We are No.1 in Roadside 48-sheets (48% market share) and our static 96-sheets (47% market share) deliver scale, cover and Impact across the Wales
  • Roadside_6-sheet

    Our 6-sheets deliver brand building; influence spend and proximity. These a strategically placed to engage passers-by. Our BT 6-sheets have brought us access to central boroughs strengthening our 6-sheet positioning in the city and across the country.

    Included in our small format offering is our convenience and cinema 6-sheets these target consumers when they are in a high purchase mindset and are more susceptible to the influence of advertising. 

  • InLink Advertising

    InLinks have the ability to give you reach in the heart of the high street and city centre. Create content that has the ability to gain instant engagement with over 300,000 consumer engagements with the built-in internet-connected tablet your message can be shared instantly.

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