Advertising in the South West

We know the South West

Advertise with Global and your local audience will know you

Global is the market leader in outdoor advertising on transport networks throughout the South West. 2.3 million people in Bristol, Bath SpaBournemouth, Swindon, Exeter, Southampton, Plymouth, Truro and other cities and towns throughout the South West see our adverts in the heart of the community every week.

Global is responsible for media opportunities on:-


  • 95% of the bus network, including First, Stagecoach, Go-Ahead, Thamesdown
  • InLink
  • Roadside Billboards - large, premium & small formats 


  • 84% of National Rail stations delivering 48 million consumer rail journeys
  • 82% of all rail journeys made in the South West
  • South Western rail (SWR) network 


  • Cinema
  • Southampton Airport 
Reach as many local people as possible

We have a dedicated team based in the South West, with in-depth knowledge of how you can reach your local consumers with our media.

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form to speak to a Local Account Manager.

Advertising with Global on local road, rail and retail assets will expose your business to more people than your local newspapers!

For case studies demonstrating the effectiveness of outdoor advertising, click here

Click on the boxes below to read more about each type of advertising in the South West

  • Bus in South West

    2.2 million people in the South West have seen Bus advertising in the past week

    Did you know?

    • The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
    • 86% of people can recall a Bus advert they’ve seen.
    • Consumers spend an average of 48 seconds looking at the back end of a Bus.

    It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 14.2 million consumer journeys made by bus in the South West each month.

    So if you want to be big, be bold and be seen then Bus is right up your street!

    How It Can Work For Your Business

    Bus advertising in south west

    Winchester BID – Testimonial 

    “For Winchester BID we have been able to market Winchester in areas we haven’t been able to before. Footfall in Winchester increased by nearly 40% with 1 in 5 visitors from outside of Winchester reporting that the Bus Rear campaign had some influence on their decision to visit the city.”

    Amy McCartan, Marketing Manager, Winchester BID

  • rail advertising in the south west

    1.5 million National Rail passenger journeys made last month

    Achieve Reach with National Rail advertising in the South West

    Over 1.5 million passenger journeys were made last month across First Great Western stations, giving advertisers and their brands a huge audience to talk to.

    The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. The longer consumers spend looking at adverts, the more likely they are to remember and act on them.

    How It Can Work For Your Business

    Bristol Kite Festival – Testimonial

    “We would recommend Exterion Media as we had no idea that there were opportunities to go for with this type of advertising within limited advertising budgets. The campaign raised awareness amongst users of local railway stations that the festival was taking place.”

    Avril Baker, Managing Director, Avril Consultancy

    CV Library Testimonial

    Exterion Media and CV Library join forces to attract the nations jobseekers Exterion Media has teamed up with the UK’s largest independent job board, CV-Library, to help attract job seekers and employers from across the country. This January, the multi-award winning job board booked eye-catching advertising spaces across nearly 100 National Rail stations, the London Underground and the Newcastle Metro

    As a result, the team behind CV-Library saw a boost in the number of registrations, job views and job applications they process.

    Lee Biggins, Managing Director of CV-Library, said: “We aim to offer the best candidates and access to the widest selection of UK CVs in every industry. When it comes to new candidate attraction, it is important that we focus equally on coverage and impact. This helps us retain our position as the leading source of talent across all industries.

    “We’ve been working with Exterion Media since 2012, and have always seen great results from their out-of-home advertising solutions.” 

  • Global are a clear market leader in static large roadside formats. We are No.1 in Roadside 48-sheets (48% market share) and our static 96-sheets (47% market share) deliver scale, cover and Impact across the South West Global are a clear market leader in static large roadside formats. 

  • Our 6-sheets deliver brand building; influence spend and proximity. These a strategically placed to engage passers-by. Our BT 6-sheets have brought us access to central boroughs strengthening our 6-sheet positioning in the city and across the country.

    Included in our small format offering is our convenience and cinema 6-sheets these target consumers when they are in a high purchase mindset and are more susceptible to the influence of advertising. 

  • have the ability to give you reach in the heart of the high street and city centre. Create content that has the ability to gain instant engagement with over 300,000 consumer engagements with the built-in internet-connected tablet your message can be shared instantly

  • *image may not be Southampton airport 

    Global is the largest airport media owner in the UK, and in the South West are responsible for Southampton airport with over 2m passengers annually travelling to 40 destinations across the world. Airport advertising allows you to target people in a unique mindset, with that being ‘excited traveller’ or ‘savvy businesspeople / high level executives’ experiencing multiple visits to the airport.

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