High Impact Billboard Advertising in Portsmouth

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High Impact Billboard Advertising in Portsmouth

Outdoor advertising reaches 98% of the population. Here, at Global, we own thousands of billboard advertisement sites across the UK, including Portsmouth.

It is our mission to connect small and large enterprises with the right audience. It also our goal to ensure the local communities we operate in are connected to the brands and businesses that enhance the everyday experience.

As marketing and billboard advertising experts, we are here to help design and customise a campaign that is effective and successful. We do this by diving into analytics and demographics and understanding the areas and locations in Portsmouth well.

Location targeting is an essential part of growing your brand and increasing your sales. You want your billboard to speak to the right people at the right time – and we can help you do exactly that.

Book your campaign and reach more customers today.

Types of billboard available in Portsmouth available:

For more information, read our guide to buying outdoor advertising here.

How well does outdoor advertising work?

In recent years, companies have chosen to solely focus their marketing spends on digital advertising – and whilst this is an effective tool for reaching millennials, Global has seen many SMEs get lost in the saturated market.

Advertising with billboards means you never get lost. The most successful marketers will tell you how digital advertising and traditional advertising with billboards go hand-in-hand. By developing a marketing strategy that includes all channels of communications mean you can successfully achieve a campaign that reaches millions of people over and over again. See our success stories.

What we often find is that with billboard advertising that whereas only 20% reported noticing a phone or a website, more people began to engage and interact with these companies through social media and Google. Here, the customer has decided to take action by following up digitally.

View our partners.

High trafficked areas in Portsmouth:

  • Market Way (PO1 4AH) is one of our most popular sites – learn more about it here.
  • Copnor Road, Mile End Road
  • Flying Horse Walk, intu Broadmarsh, intu Victoria Centre
  • Cascades Shopping Centre, Gunwarf Quays, The Boardwalk Shopping Centre

View our main regional locations here.

How effective is billboard advertising?

UK roads are busier than ever before. As of December 2019, there were 38.7 million licensed vehicles on the road, making it an ideal spot for OOH advertising. Think about it, how many hours a week do you spend in your car? For many of us, two hours a day are taken up through our commutes and sitting in traffic. This can amount to at least 10 hours a week.

Billboard advertising, in this case, is very effective. Unlike digital advertisements which can be quickly closed, scrolled past or ignored,  static billboards are always there catching your eye.

Impossible to ignore, billboard advertising allows you as business to connect with the right audience at the right time. Being able to target your audience geographically can do wonders for your business and provide you with brand awareness, fame and relevance on a colossal scale.

This is because it encourages person-to-person marketing, where your branded message is spread by word of mouth turning you into a household name.

Call 0800 80 85619 to speak to one of the team today.

What does the research say?

  • 71% of customers look at branded messages on billboards
  • 26% of customers have admitted to visiting a website after seeing a billboard message
  • Billboard advertising can cost up to 80% less than other advertising mediums

More affordable than you think

Believe it or not, but billboard advertising can be one of the most cost-effective and affordable forms of advertising. Considering you get more benefits by opting for static billboard advertisement, it is a good choice for businesses looking to expand their reach.

For marketing managers looking to keep their budgets low, billboard advertising may be the medium to choose. This is because it has a wealth of benefits that deliver positive impacts. Cost of billboard advertising (2020)

Looking to discuss outdoor advertising in your local area or need some advice? Interested in hearing more?
Call 0800 80 85619.

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