Advertising in the South East

We know your local audience

Advertise with Global and your local audience will know you 

Global is the market leader in Outdoor Advertising on transport networks throughout the South East & Eastern England area. It is home to 14.5 million people, with 8.7 million in the South East and 5.8 million people in the East of England.

Outdoor advertising opportunities are available across the South East, covering audiences across Brighton, Ipswich, Norwich, Portsmouth, Reading and more.

Global is responsible for media opportunities on:

Road 

• 99% of the Bus network   
• Roadside Billboards– large, premium and small formats

Rail      

• 100% of the London Underground network
• 63% National Rail stations
• London Overground
• TFL Rail
• Docklands Light Railway
• Croydon Tram

Retail 

• Shopping Malls - Bluewater Kent 
• InLink

^{Sources: Global, FGW, Office for National Statistic}

Reach as many local people as possible

We have a dedicated team based in the South East, with in-depth knowledge of how you can reach your local consumers with our media. 

Simply call 0800 80 85 619 ,use our online chat function or fill in the contact form to speak to a Local Account Manager.

For case studies demonstrating the effectiveness of outdoor advertising, click here.

Click on the boxes below to read more about each type of advertising in the South East

• An Icon of London - Advertising on London Underground

  

  Why advertise on the London Underground?

  Over 3.7 million passenger journeys are made on the London Underground every day

  London Underground offers the most efficient method to reach a huge array of audiences. Advertising in this unique environment helps brands talk to London’s most valuable consumers. It also allows advertisers to broadcast their message to everyone, offering an unequaled level of consumer engagement with platform cross-track, corridor, escalator, ticket hall formats and captivating digital screens. 

  ^{Source: TFL}

  How It Can Work For Your Business

  

  Chantelle – Testimonial

  “The Underground campaign increased sell-out at points of sales in London and was an impactful way to reach our target audience in London. We’ve had great feedback from people in the trade and our customers have said that it prompted them to look into our product range. One of our retailers said that the campaign proved to be very effective in driving customer demand for the Chantelle Lingerie product range.”

  ^{Mary Cameron, Managing Director, Chantelle Lingerie}

  
  

• Welcome Aboard – Advertising on Buses

  

  Why use Bus advertising in the South East?

  7 million people in the South East and East of England have seen Bus advertising in the past week

  Did you know?
  
  

  • The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
  • 86% of people can recall a Bus advert they’ve seen.
  • 79% of people actually prefer buses with adverts on.
  • It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 513 million passenger journeys in the North West every year, with 76% of people thinking Buses are a big part of the community.

  
  So if you want to be big, be bold and be seen then Bus is right up your street!
  
  ^{Sources: Road to Enlightenment (Q Media), TGI, DfT}
  
  How It Can Work For Your Business
  
  Get that talkability and PR brands seek

  
  

  Key Result - Shortis Group in Norwich use Bus advertising for a range of PR opportunities, resulting in additional coverage on and offline with Archent Limited, publisher of the East Anglian Daily Times.

  The Campaign

  When Kevin Shortis opened his second car spares store nearly 50 years ago, he booked an advert on the back of a Bus. Now five decades later, the Shortis Group, now with 81 trading sites across the UK, has again trusted the Bus to promote its message with a Mega Rear advert.

  The original advert is still on the back of a Bus today - a vintage 1964 ACE Reliant at East Anglia Transport Museum.

  Richard Shortis said: “It’s lovely that we managed to get the two buses together. We have done a lot of Bus advertising over the years. It’s very prominent and eye-catching - it’s a brilliant way to raise awareness.”

  Exterion Media’s range of Bus advertising formats ensure that your message cannot be missed, making your brand the talk of the town.

  
  

  
  

• Your Ticket to a First Class Audience – Advertising on National Rail

  

  The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. National Rail advertising is ideal for call to action campaigns as potential customers have the time to absorb the details of your advert and even dial a number or access a website as they wait. Research shows that the longer consumers spend looking at adverts, the more likely they are to remember and act on them.

  ^{Source: FGW}

• Roadside Large Formats

  

  Global are a clear market leader in static large roadside formats. We are No.1 in Roadside 48-sheets (48% market share) and our static 96-sheets (47% market share) deliver scale, cover and Impact across the South East

  
  

• Small Formats

  

  Our 6-sheets deliver brand building; influence spend and proximity. These a strategically placed to engage passers-by. Our BT 6-sheets have brought us access to central boroughs strengthening our 6-sheet positioning in the city and across the country.

  Included in our small format offering is our convenience and cinema 6-sheets these target consumers when they are in a high purchase mindset and are more susceptible to the influence of advertising. 

• Inlinks

  

  Our InLinks have the ability to give you reach in the heart of the high street and city centre. Create content that has the ability to gain instant engagement with over 300,000 consumer engagements (with the built-in internet-connected tablet), with 75% of users noticing the adverts your message can be shared instantly.

  
  

• Shopping Mall - Bluewater Kent

  
  *image may not be of Bluewater shopping centre 
  
  Shopping malls – Blue water Kent – Our shopping malls are important environment helping you target people in happy mindsets which makes them more susceptible to the influence of advertising. Additionally, Trevor Woods research indicates that on average 35-50% of shoppers will make a purchase whilst visiting a mall.