Advertise in Scotland

We know the Scottish audience

Advertise with Global and your local audience will know you 

Global is the market leader in Outdoor Advertising on transport networks throughout Scotland. 2.8 million people in Aberdeen, Dundee,  Edinburgh, Glasgow, Inverness, Stirling and other cities and towns throughout Scotland see our adverts in the heart of the community every week.

Global is responsible for media opportunities on:-


  • 95% of the bus network, including Lothian Buses, First, and Stagecoach National Express Dundee
  • Roadside Billboards - large, premium and small formats 


  • 99% of National Rail stations delivering 82 million passenger rail journeys
  • 95% of all rail journeys made in Scotland


  • Airports -  Aberdeen, Glasgow and Glasgow Prestwick Airport 
  • Cinema 
  • InLinks 

Reach as many local people as possible 

We have a dedicated team based in the Scotland, with in-depth knowledge of how you can reach your local consumers with our media. We will even help put your advert together, with our free design service.

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form on the right to speak to a Local Account Manager.

Advertising with Global on local buses, trains and stations will expose your business to more people than your local newspapers and commercial radio stations combined!

For case studies demonstrating the effectiveness of outdoor advertising, click here

Click on the boxes below to read more about each type of advertising in Scotland

  • Bus advertising in scotland

    Why use Bus advertising in Scotland?

    2.8 million people in Scotland have seen Bus advertising in the past week

    Did you know?
    • The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
    • 86% of people can recall a Bus advert they’ve seen.
    • There are 350 buses travelling down Prices Street in Edinburgh every hour – they’re everywhere!

    It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 22.5 million passenger journeys in Scotland each month. 

    So if you want to be big, be bold and be seen then Bus is right up your street!

    How It Can Work For Your Business

    Carpet Shed – Testimonial

    “Lots of my customers have seen my ads on the buses and are aware of our brand, meaning they talk about my business, not the competition. With our Bus campaign out on the streets, we see a 20% increase in sales. They are the most effective way of sending customers to my door.”

    Pat McDade, Managing Director, Carpet Shed

  • Rail advertising in Scotland

    Achieve Reach with National Rail advertising

    5.3 million National Rail passenger journeys made last month

    5.3 million passenger journeys were made last month across ScotRail stations, giving advertisers and their brands a huge audience to talk to.

    The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. The longer consumers spend looking at adverts, the more likely they are to remember and act on them.

    How It Can Work For Your Business

    RAF advertising

    RAF Reserves – Testimonial

    RAF Reserves recent recruitment campaign had a massive response of nearly 100 enquiries, with over 50 people passing the selection process and 20 candidates eligible for positions available.

    “If you’re looking for direct response, Rail advertising can communicate your message to a large and valuable audience quickly and cost effectively. We were keen to target an active audience so thought the best way would be to reach them whilst they were Out-of-Home.”

    Drew Kirk, Recruitment Manager, RAF Reserves.

  • Roadside_Billboards - 96-sheets

    Global are a clear market leader in static large roadside formats. We are No.1 in Roadside 48-sheets (48% market share) and our static 96-sheets (47% market share) deliver scale, cover and Impact across the Scotland  

  • Roadside_6-sheet

    Our 6-sheets deliver brand building; influence spend and proximity. These a strategically placed to engage passers-by. Our BT 6-sheets have brought us access to central boroughs strengthening our 6-sheet positioning in the city and across the country.

    Included in our small format offering is our convenience and cinema 6-sheets these target consumers when they are in a high purchase mindset and are more susceptible to the influence of advertising. 

  • InLink Advertising

    InLinks have the ability to give you reach in the heart of the high street and city centre. Create content that has the ability to gain instant engagement with over 300,000 consumer engagements with the built-in internet-connected tablet your message can be shared instantly

  • Airport advertising

    Global is the largest airport media owner in the UK, and in the Scotland we are responsible for Aberdeen, Glasgow and Glasgow Prestwick Airports travelling to multiple destinations across the world. Airport advertising allows you to target people in a unique mindset, with that being ‘excited traveller’ or ‘savvy businesspeople / high level executives’ experiencing multiple visits to the airport.

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