Advertising in the North West

We know your local audience

Advertise with Global and your local audience will know you

Global is the market leader in Outdoor Advertising on transport networks throughout the North West area. 6.9 million people across Manchester, Liverpool,  Blackpool, Lancaster and other towns will see our adverts in the heart of their community.

Global is responsible for media opportunities on:-


  • 95% of the bus network in the North West area


  • 95% of National Rail stations in the North West area
  • 75% of all rail journeys made in the North West
  • 100% of Manchester Metrolink 
  • 100% of  Merseyrail 


Unparalleled Coverage in the North West

Global provides unrivalled access to the North West’s urban audience through our domination of the North West’s bus and rail networks, ensuring that advertisers can place their brand message in front of consumers everyday. We provide advertising opportunities across Northern Rail, Merseyrail, First TransPennine Express and Transport for Wales Rail Services as well as the main bus operators, including Stagecoach, First and Arriva.

Bus advertising delivers far wider coverage than other local media. A typical four week Bus Rear campaign will reach:-

  • 70% of people in Chester
  • 74% of people in Lancaster
  • 89% of people in Liverpool
  • 91% of people in Manchester

They are also lighter consumers of other traditional media:-

  • 43% are light viewers of ITV1
  • 79% do read any regional daily newspaper

Sources: TGI, Office of Rail Regulation

Reach as many local people as possible

We have a dedicated team based in the North West, with in-depth knowledge of how you can reach your local consumers with our media. 

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form on the right to speak to a Local Account Manager.

Advertising with Global on local road, rail and retail assets will expose your business to more people than your local newspapers!

For case studies demonstrating the effectiveness of outdoor advertising, click here

To read more about each type of advertising in the North West, click the boxes below

  • Why use Bus advertising in the North West?

    Bus advertising in the north west

    3.6 million people in the North West have seen Bus advertising in the past week

    Did you know?

    • The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
    • 86% of people can recall a Bus advert they’ve seen.
    • There are 4,000 bus services entering Piccadilly Gardens in Manchester city every day- they go everywhere!

    It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 481 million passenger journeys in the North West every year, with 76% of people thinking Buses are a big part of the community.

    So if you want to be big, be bold and be seen then Bus is right up your street!

    How It Can Work For Your Business

    Advertising on buses case study

    Triangle Shopping Centre – Testimonial

    “Bus advertising has helped increase footfall and brought shoppers into the centre. Outdoor outperformed all the other media, including TV and radio, with over half of people remembering the ads that we had run on Buses. As far as our shopping centre was concerned, Bus advertising hit our campaign objective and succeeded in raising Triangle’s profile in Manchester. Buses also gave the shopping centre a competitive advantage over other Manchester retail locations and helped us stand out from the competition.”

    Michelle Atack, Marketing Manager, Triangle Shopping Centre

  • Advertising on national rail

    114 million passenger journeys were made last year across Northern Rail, Merseyrail, TransPennine Express and Arriva Trains Wales stations in the North West

    The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. National Rail advertising is ideal for call to action campaigns as potential customers have the time to absorb the details of your advert and even dial a number or access a website as they wait. Research shows that the longer consumers spend looking at adverts, the more likely they are to remember and act on them.

    Sources: Northern Rail, Merseyrail, TransPennine Express

    How It Can Work For Your Business

    Advertising on rail case study

    “We chose to use Merseyrail advertising because we needed to create brand awareness. The campaign has had the desired effect and constantly brings in new business for us. Everyone talks to us about our marketing and they love it! The design and production teams were excellent and we are delighted with the finished posters. We will definitely use Merseyrail advertising again and regularly recommend it to other businesses.”

    Suzy Gorman, Practice Director, Ollie & Darsh

  • Roadside_Billboards - 96-sheets

    Global are a clear market leader in static large roadside formats. We are No.1 in Roadside 48-sheets (48% market share) and our static 96-sheets (47% market share) deliver scale, cover and Impact across the North West  

  • Roadside_6-sheet

    Our 6-sheets deliver brand building; influence spend and proximity. These a strategically placed to engage passers-by. Our BT 6-sheets have brought us access to central boroughs strengthening our 6-sheet positioning in the city and across the country.

    Included in our small format offering is our convenience and cinema 6-sheets these target consumers when they are in a high purchase mindset and are more susceptible to the influence of advertising. 

  • InLink Advertising

    Inlinks have the ability to give you reach in the heart of the high street and city centre. Create content that has the ability to gain instant engagement with over 300,000 consumer engagements with the built-in internet-connected tablet your message can be shared instantly

  • Airport advertising

    *image may not be Manchester airport 

    Global is the largest airport media owner in the UK, and in the Northwest we are responsible for Manchester Airport, this is the UK's largest airport outside London with over 28m passengers annually travelling to over 200 destinations across the world. Airport advertising allows you to target people in a unique mindset, with that being ‘excited traveller’ or ‘savvy businesspeople / high level executives’ experiencing multiple visits to the airport.

  • Gateways_Shopping_Centre_Advertising

    *image may not be of Manchester Arndale 

    Our shopping malls are important environment helping you target people in happy mindsets which makes them more susceptible to the influence of advertising. Additionally, Trevor Woods research indicates that on average 35-50% of shoppers will make a purchase whilst visiting a mall.

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