Advertising in Leicester

Exterion Media West Midlands Bus Birmingham

Why use Global in Leicester?

Global has an exciting portfolio in Leicester which provides the most effective way of advertising to this valuable audience. Choose from;


  • Bus Advertising on the city’s largest Bus fleets - First Leicester & Arriva Bus 
  • Roadside Billboards - large, premium and small formats. More.


  • Cinema 
  • Inlink
  • Shopping Malls - Highcross Leicester 

Advertising with Global delivers far wider coverage than Press and enables businesses to engage the urban audience on the move.

  • Over 150,000 of Leicester’s population travel by Bus – They’re everywhere!
  • 157,000 people have seen Bus advertising in the last week (6% higher than UK average) – Buses go where people go!
  • 87,000 Rail journeys have been made in the last month alone – Your ticket to a first class audience!
  • Only 13% read the Leicester Mercury and just 14%!

(Sources: NX West Midlands, TGI, JICREG)

In the heart of the Midlands, Leicester is an exciting cosmopolitan city with a proud history stretching back 2000 years. The city boasts state-of-the-art, award-winning venues including Curve, Highcross Shopping Centre and the National Space Centre, including a fantastic calendar of events and festivals, renowned museums and galleries, a range of cuisines, areas of natural beauty and ancient heritage.  (Sources: Census 2011, Visit Leicester)

If you are looking to establish and grow your brand in Leicester, Global provides unparalleled coverage to 66% of the Leicester audience on a weekly basis. (Source: TGI)

Exterion Media Bus Advertising

Leicester Audience

The strong sense of community is what makes Leicester the dynamic, multicultural city that it is. Its residents belong to settled urban neighbourhoods, alongside the younger generation leading the way with their love of technology

The people who are outdoor most in Leicester are those advertisers want to reach: 59% own or are buying their home, 49% are ABC1, 47% are more likely to be in a professional occupation and they don't try to avoid advertising on our media.

The city is also famously known for its shopping experience. With 54% more 15-34 year olds than the UK average, advertisers benefit from targeting these high spending consumers. (Source: Experian, TGI)

Click here for case studies demonstrating the effectiveness of Outdoor advertising in the Midlands

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form on the right to speak to our sales team.

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