Advertising in the Midlands

Exterion Media West Midlands Birmingham

We know your local audience 

Advertise with Global and your local audience will know you

Global is the market leader in Outdoor Advertising on transport networks throughout the Midlands. 5.5 million people in BirminghamCoventry, Leicester, WolverhamptonSandwell, Stoke-on-Trent, Derby and Leicester and other towns in the Midlands see our adverts in the heart of the community every week.

Global is responsible for media opportunities on:


  • Bus - 95% of the principal bus network, including NX Travel West Midlands
  • Roadside Billboards - large, premium & small formats. More.


  • Premier Rail routes across Avanti rail (Birmingham International) that targets 6.6 million rail journeys annually 
  • The Midland Metro Tram network which reaches 5 million passengers

  • Airport
  • Cinema
  • InLink
  • Shopping Malls - Highcross Leicester 

We have a dedicated team based in the Midlands, with in-depth knowledge of how you can reach your local consumers with our media. We will even help put your advert together, with our free design service.

For case studies demonstrating the effectiveness of outdoor advertising, click here

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form to speak to a Local Account Manager.

Advertising with Global on local road, rail and retail formats will expose your business to more people than your local newspapers! 

Want to know more? Explore the sections below...

  • Why use Bus advertising in the Midlands?

    2.6 million people in the Midlands have seen Bus advertising in the past week

    Exterion Media West Midlands Bus Birmingham

    Did you know?

    • The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
    • 86% of people can recall a Bus advert they’ve seen.
    • There are 480 double deck buses every hour in Birmingham city centre – they’re everywhere!
    It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 17.5 million passenger journeys in the Midlands each month.
    So if you want to be big, be bold and be seen then Bus is right up your street!

    How it can work for your business 

    Exterion Media West Midlands Bus Birmingham

    Majestic Bingo – Testimonial 

    “Feedback has been great! The campaign increased footfall and local awareness of Majestic Bingo. We normally advertise on Radio, and decided to run a solus Bus advertising campaign. We had the best result in 45 weeks!”

    Roger Cooper, Proprietor, Majestic Bingo

  • Achieve reach with National Rail advertising

    550,000 Rail passenger journeys are made every month from Birmingham International 

    6.6 million passenger journeys were made last year across the Avanti rail network, giving advertisers and their brands a huge audience to talk to.
    The average traveler spends 25 minutes on a train looking at advertising, meaning it is the ideal location for call to action campaigns as potential customers have time to absorb the details of your advert. The longer consumers spend looking at adverts, the more likely they are to remember and act on them.

  • Advertising on Midland Metro

    5 million Tram passenger journeys made last year

    Exterion Media West Midlands Tram Birmingham

    With 5 million passengers on the network last year, the Metro is essential to the everyday life of commuters in the West Midlands. The Midland Metro runs from Birmingham to Wolverhampton, through the heart of Sandwell, to Birmingham City Centre. It calls at 23 stations, connecting the main shopping, residential and business areas. This network also provides transport links for Merry Hill, West Bromwich, Dudley and Walsall. 

    The average passenger spends 7 minutes waiting for a tram and with an average journeys of 35 minutes, there is time for consumers to look at advertising and absorb the message.

    See our different Tram formats here or contact us for more information.

  • Global are a clear market leader in static large roadside formats. We are No.1 in Roadside 48-sheets (48% market share) and our static 96-sheets (47% market share) deliver scale, cover and Impact across the Midlands

  • Our 6-sheets deliver brand building; influence spend and proximity. These a strategically placed to engage passers-by. Our BT 6-sheets have brought us access to central boroughs strengthening our 6-sheet positioning in the city and across the country.

    Included in our small format offering is our convenience and cinema 6-sheets these target consumers when they are in a high purchase mindset and are more susceptible to the influence of advertising. 


    InLinks have the ability to give you reach in the heart of the high street and city centre. Create content that has the ability to gain instant engagement with over 300,000 consumer engagements with the built-in internet-connected tablet your message can be shared instantly

  • Global is the largest airport media owner in the UK, and in the Midlands are responsible for East Midlands airport with over 4.8m passengers annually travelling to 80 destinations across the world. Airport advertising allows you to target people in a unique mindset, with that being ‘excited traveller’ or ‘savvy businesspeople / high level executives’ experiencing multiple visits to the airport.

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