Advertising in London

London outdoor advertising formats and London audience

We know your local audience

Advertise in London with Global and your local audience will know you!

Global is the market leader in Outdoor Advertising on transport networks throughout Central London and the greater London area. London is home to 8.9 million people making it by far the biggest city in the UK. The young, dynamic and upmarket London audience is highly valuable for advertisers, making it one of the most attractive audiences around.

Global is responsible for media opportunities across:




Source: Office for National Statistics, Office of Rail Regulation

155k Commuters Per Hour: Understanding the London Audience

We are passionate about learning all we can about the audiences we reach across the capital.  

Reach as many local people as possible

Over 3.7 million passenger journeys are made on the London Underground every day

We have a dedicated team based in London, with in-depth knowledge of how you can reach your local consumers with our media. We will even help put your advert together, with our free design service. Case studies.

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form to speak to a Local Account Manager.

Billboard advertising by Global


  • London underground advertising

    Over 3.7 million passenger journeys are made on the London Underground every day

    London Underground offers the most efficient method to reach a huge array of audiences. Advertising in this unique environment helps brands talk to London’s most valuable consumers. It also allows advertisers to broadcast their message to everyone, offering an unequalled level of consumer engagement with platform cross-track, corridor, escalator, ticket hall formats and captivating digital screens. 

    Source: TFL

    How It Can Work For Your Business

    Tube case study

    The Fitzwilliam Museum – Testimonial 

    “By having the flexibility to target those stations close to other museums, the campaign was able to precisely reach a key audience of regular museum goers making it our 2nd most successful show.

    A great success, with many of those surveyed telling us that they heard about the show because of the campaign on the Underground. Footfall to the exhibition totaled 120,000, proving to be the second most successful show the museum has ever held. Our campaign provided excellent value for money and a media channel that made our offering better known to our target audiences.”

    Sean O’Neill - Head of Press & Marketing, The Fitzwilliam Museum

  • 5.8 million people in the London area have seen Bus advertising in the past week 

    Read more about Bus Advertising in London

  • Exterion Media - South Western rail Advertising

    The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. National Rail advertising is ideal for call to action campaigns as potential customers have the time to absorb the details of your advert and even dial a number or access a website as they wait. Research shows that the longer consumers spend looking at adverts, the more likely they are to remember and act on them. 

    Sources: TNS, Office of Rail Regulations

  • Tram advertising

    The Croydon Tram generates around 18 million passenger journeys a year. With 24 trams in operation, the routes include stops at Wimbledon, Mitcham, Croydon, Birbeck and Beckenham Junction – all of which provide busy commuter routes into Central London. Croydon itself has a resident population of nearly 400,000 with an attractive 67% ABC1 profile.


  • DLR advertising

    Providing a vital link between East London and the business centre of Bank and Canary Wharf, generating over 4.1 million passenger journeys in an average month, is the Docklands Light Railway.

    Connecting to the London Underground, this network reaches the thriving local community, as well as travellers to London City Airport, the London O2 Arena and ExCel.

  • Global are a clear market leader in static large roadside formats. We are No.1 in Roadside 48-sheets (48% market share) and our static 96-sheets (47% market share) deliver scale, cover and Impact across the Capital


    Our 6-sheets deliver brand building; influence spend and proximity. These a strategically placed to engage passers-by. Our BT 6-sheets have brought us access to central boroughs strengthening our 6-sheet positioning locally.

    Included in our small format offering is our convenience and cinema 6-sheets these target consumers when they are in a high purchase mindset and are more susceptible to the influence of advertising. Share local incentivised adverts bespoke to your region/ store or create noise nationally.

  • Our InLinks have the ability to give you reach in the heart of the high street and city centre. Create content that has the ability to gain instant engagement with over 300,000 consumer engagements (with the built-in internet-connected tablet), with 75% of users noticing the adverts your message can be shared instantly.

  • Global is the largest airport media owner in the UK, and in the London we are responsible for London Gatwick, Stanstead and Luton airport. With Gatwick alone being the second largest airport in the UK with over 46m passengers annually travelling to 230 destinations across the world. Airport advertising allows you to target people in a unique mindset, with that being ‘excited traveller’ or ‘savvy businesspeople / high level executives’ experiencing multiple visits to the airport.

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