Urban Style


Trying to keep up with the ever-growing and evolving Fashion & Beauty industry and its consumers is not an easy task. Urban Style tries to make that easier by delivering insight into the attitudes and behaviours of key fashion and beauty audiences among UK urbanites – building on our previous research studies. 

It provides a glimpse into their shopping habits, preferred trends and sources of inspiration - all while identifying effective opportunities where they can be reached and influenced. 

Using our award-winning 11,000-strong work.shop.play. community panel, we were able to delve deep into the urban audiences’ motivations and behaviours, bringing data gathered from over 3,000 individuals, across three surveys.

Click the below thumbnails to launch the brochures

Urban Style

Urban Runway

Urban Edit

Additional Sources

Exterion Media Dashboards

Ad-effectiveness case studies

For more information, or if you have any queries - please contact us.

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