Ad recall of the LU and bus ads had a significant impact on brand awareness and action towards Human Appeal

Human Appeal - RT image


The Challenge

Human Appeal wanted to raise awareness of the charity, increasing action and importantly driving donations during the campaign.

The Execution

In May 2017, Human Appeal sought to raise funds and promote the work of the charity during Ramadan through a multi-format advertising campaign. This campaign ran on Bus Rear, Superside and TCP formats in a number of target cities in the UK, including London, Manchester, Birmingham, Leeds and Bradford.

To see the results of this campaign, download the case studies below:




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