The Evening Standard's multi-media campaign drove positive perceptions

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The Challenge

The Evening Standard wanted to raise awareness and drive ticket sales to the Night Market event, taking place during London Food Month. 

The Execution

In June 2017, the Evening Standard ran a multi-media advertising campaign on LEPs, 16 sheets and LCD formats and their own press and online inventory. 

To see the results of this campaign, download the case studies below:




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