‘Always On’ LU and Bus campaign delivered strong results, driving brand awareness and interaction for AO



The Challenge 

AO.com wanted to drive brand awareness, consideration and usage of its website amongst the premium London audience.

The Execution

Between September – December 2016, AO.com ran a multi-format Out-of-Home campaign across Tube Car Panels, cross-track 16 sheets (Platinum & Interchange) and London Routemaster Buses. Creative variations were updated every two weeks to promote key brands and products.

To see the results of this campaign, download the case study below:





“With AO being a predominant TV advertiser – shifting this amount of investment into OOH was a huge risk for the client. However, the results show that this worked well and that it was a risk worth taking. The Always-On presence not only allowed AO to show their brand, but with the flexibility of swapping creative in, we were able to do a two-pronged approach, talking about AO, whilst also supporting the different manufacturers.”

Holly Hall – Planning Manager, Mediacom

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