LU ads successful in driving online search and recruitment for our award winning online community


The Challenge

Encouraging a younger ABC1 audience to join an online community and share their opinions on a wide variety of consumer behaviour studies.

The Execution

The recruitment campaign ran nationally across underground, bus and national rail sites.

On the London Underground, we ran the campaign across a variety of formats, including Tube Car Panels and 48 sheets.

To see the results of this campaign, download the case study below:


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