Bus campaign for a West End Musical increased synergy with the London audience


The Challenge

The West End Musical hoped to understand and improve perceptions of the musical, to help drive consideration of the show among both new and existing audiences. 

The Execution

The West End Musical consistently uses London Buses to drive awareness of the musical. This particular campaign was a 6 month ‘Always On’ campaign on London Buses which ran between 2015 & 2016. This consisted of Bus (T-side and Superside formats) and some London Underground formats.

To see the results of this campaign, download the case study below:


Related case studies 

Please click on the link below to see other related case studies:

Bus ads generated positive perceptions and drove people to search for the show online 

An ‘Always On’ Bus campaign increased consideration and drove action towards a West End Musical 

T-sides prompt those living in and visiting London to see the West End Musical 

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