National Bus campaign helps drive consideration and improve brand perceptions


The Challenge

This tyre service provider wanted a campaign to increase unprompted brand awareness and drive new customers in store and online.

The Execution

In 2015, the tyre service provider ran a 5 week, medium weight advertising campaign on buses in both Manchester and Birmingham. This was supported by 20” tactical and brand radio spots, 10” sponsorship credits and A3 washroom posters.

To see the results of this campaign, download the case study below:


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Bus advertising improves the likelihood for consumers to use this tyre service provider 

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