Bus amplifies campaign, driving people to find out more about the programme


The Challenge

A TV channel wanted to drive awareness for the second series of a TV programme, showing on their channel. Because this was still a relatively new series, driving awareness before the programme launched was crucial to its success. 

The Execution

In October 2014 the TV channel ran a two-week campaign for the TV programme using Bus impact formats (T-sides).

To see the results of this campaign, download the case study below:


Related case studies 

Please click on the link below to see other related case studies:

Bus driving awareness of a TV programme launch 

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