Tube carriage campaign increased likelihood to watch a TV channel


The Challenge

Already a household name, the TV channel’s latest advertising campaign was designed to ensure viewers associate the TV channel with being fun and a front-runner in providing comedy shows.

The Execution

In Winter 2015, the TV channel ran a two-week advertising campaign, which included tube carriage panels on the London Underground. 

To see the results of this campaign, download the case study below:


Back to Case Studies

Please complete all required fields