Ad recall of the Travel Website 48 sheet ads lead to improved brand perceptions and drive action


The Challenge

Travel Website wanted to shift brand perceptions from being seen as ‘one of many online travel agents’ to being ‘different’, helping people and making their life easier. 

The Execution

In early 2016, the Travel Website ran a multi-media advertising campaign, on outdoor formats (a 4-week medium-weight campaign with Exterion, on London Underground 48 sheets, TCPs, DEPs), as well as on TV.

To see the results of this campaign, download the case study below:


Related case studies 

Please click on the link below to see other related case studies:

Ad recall leads to significantly improved brand perceptions 

TCPs produce the highest level of ad recall, improving brand perceptions and driving action 

Recall of the DEP ads improved brand perceptions and drove people to interact with the Travel Website online 

Back to Case Studies


Please complete all required fields