Ad recall leads to significantly increased brand consideration, driving people online



Travel Website wanted to shift brand perceptions from being seen as ‘one of many online travel agents’ to being ‘different’, helping people and making their life easier. 


In early 2016, the Travel Website ran a multi-media advertising campaign, on outdoor formats (a 4-week medium-weight campaign on London Underground 48 sheets, TCPs, DEPs), as well as on TV.

To see the results of this campaign, download the case study below:


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Recall of the DEP ads improved brand perceptions and drove people to interact with the Travel Website online 

Ad recall of the Travel Website 48 sheet ads lead to improved brand perceptions and drive action 

TCPs produce the highest level of ad recall, improving brand perceptions and driving action 

Ad recall leads to significantly improved brand perceptions 

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