LU formats drove action towards and consideration of a pastry brand’s products



To drive action towards, and consideration of, a French pastries brand.


In August 2018, a French pastries brand ran a campaign on Exterion Media formats in London on the London Underground  6 sheets, along sampling outside Kings Cross St. Pancras.

The campaign ran for two weeks from 27th August – 9th September 2018

To see the results, download the case study here:


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