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#IncreasingPurchaseLikelihood
THE CHALLENGE
An online supermarket wanted to ensure its brand was front of mind with commuters to prompt online grocery shopping once they’re home.
THE EXECUTION
In June 2015, the online supermarket ran a high impact London Underground (LU) campaign combining both static and digital escalator panels in high footfall stations.
To see the results of this campaign, download the case study below:
Related case studies
Please click on the link below to see other related case studies:
Online supermarket advertising campaign strongly attributed to LU ads
LU campaign increases positivity towards online supermarket brand
LU digital ads drive Tube users into the supermarket for their premium food
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