Ad recall had an impact on brand consideration, driving people to purchase a nasal spray brand



A nasal spray brand wanted to drive brand awareness and be top of mind in their product category amongst commuters.


Between December 2016 – January 2017, a nasal spray brand ran a multiformat campaign across London Underground (Tube Car Panels and LCDs) and Bus (T-sides, Supersides, Rears and Bus Interior Panels). 

The Digital element of this campaign targeted commuters at times when temperatures dropped below 4℃.

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