The London Underground ads resonated with mobile gamers in particular, driving consideration



The Mobile Gaming App wanted to improve brand awareness and persuade people to take action towards the game, increasing usage amongst commuters.


In June 2016, a Mobile Gaming App ran a multi-media advertising campaign, which consisted of a variety of different formats that worked to create a unique immersive experience at Oxford Circus. 

This activity was complemented by a burst of activity on central London DEPs.

To see the results from this campaign, download the case study below:


Related case studies 

Please click on the link below to see other related case studies:

London Underground campaign generates high level of awareness, driving action amongst commuters 

Station domination improves consideration to play the game, driving usage amongst commuters 

Escalator Panels and Silver Centres increased brand recall for gaming ad 

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