LU digital ads drive Tube users into the supermarket for their premium food


The Challenge

This supermarket wanted to promote their premium range and engage Tube users who enjoy good quality food or are thinking about their next food shop. 

The Execution 

In November 2014, the supermarket ran a digital outdoor campaign using LCDs and DEPs on the London Underground (LU).   

To see the results of this campaign, download the case study below:


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