LU advertising drives consideration and increases the likelihood for purchase of a haircare product


The Challenge

One of the UK’s Number 1 haircare products wanted a campaign to drive awareness and clarity of its range of products available.

The Execution

In March 2015, the haircare brand ran a 2-week, high impact London Underground (LU) campaign, combining X-Tracks (2 x 48 sheets side-by-side) and digital escalator panels (DEPs). This was supported by a wider media campaign across TV, press, digital, experiential and PPC.

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The campaign led to a significant improvement in newspaper brand perceptions 

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