Tube ads drive readership of a newspaper brand



The newspaper wanted to continue to be perceived as helping people enjoy their commute and to increase brand consideration and brand loyalty.


In September 2015, the newspaper ran a high impact advertising campaign across the London Underground; around the stations and inside tube carriages.  

To see the results of this campaign, download the case study below:


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Increased exposure led to high ad recall amongst all London respondents 

The campaign led to a significant improvement in newspaper brand perceptions 

London Underground formats worked to complement Press ads and increase awareness 

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