The domination of Cardiff Central station drove action towards the brands advertised



To boost brand perceptions and interaction for a sporting event and its sponsor brand in a domination campaign


In May 2017, a sporting event and the sporting event sponsor both ran a multi-format advertising campaign in Cardiff Central railway station, in the lead up to a sporting event final that was taking place in the city.

This campaign ran on a variety Exterion Media formats, dominating the main train station in Cardiff.

To see the results of this campaign, download the case study below:


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