Location
National
London
Midlands
North East
North West
Scotland
South East
South West
Wales
Yorkshire
Category
Fashion & Beauty
Film, Arts & Entertainment
Finance
Food and Drink
Health and Fitness
Holidays and Travel
Household and Housing
Media and Electronics
Online Retail
Other Categories
Recruitment
Supermarkets and FMCG
Transport and Automotive
Environment
Bus
Bus & Other Media
Creative Solutions
Digital
Experiential
London Underground
London Underground and Bus
London Underground and National Rail
London Underground and Other Media
London Underground and Retail
London Underground - Inc. digital
Manchester Metrolink
Tyne and Wear Metro
Glasgow Subway
National Rail
Retail
Objectives
Complemented other media
Converted non-customers
Drove interaction with the brand
Drove traffic online
Drove visits in-store
High brand ad awareness
Increased positivity towards brand
Increasing purchase likelihood
Successful Always on strategy
Successful new product launch
Synergy with target audience
Audience
All adults
Males
Females
18-34
35+
Females 18-34
Females 35+
Males 18-34
Males 35+
ABC1
C2DE
Multiple
Reset