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Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.
21/09/2017
Besides being fierce, beautiful and incredibly successful, what do Rihanna and Victoria Beckham have in common?
This September these powerful women have used OOH to shout about their new brand launches. These incredibly impactful creative campaigns invite commuters to join the catwalk.
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20/09/2017
Last year, news of The Great British Bake Off’s move to Channel 4 left the show’s millions of fans somewhat divided. But with the new series now underway, we wanted to find out if attitudes towards Channel 4’s latest acquisition have changed.
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18/09/2017
UK adults' media consumption has rocketed 9% compared to 2016, according to the IPA's latest TouchPoints research. This is probably not that surprising considering the fact that there's so much more of it!
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12/09/2017
We launched our brand new Research and Data Menu, an e-booklet created to inform clients, agencies and specialists on how we use data and insight within our business. Through analysis of existing industry research and the commissioning of dedicated studies and insight tools, we have developed in-depth knowledge of our media, its role in the broader advertising landscape
and our consumers.
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11/09/2017
From bucket-challenges to bake sales, it seems like there’s never been more ways to get involved with charities! We decided to take a deeper look into the giving habits of the urban audience, in our latest work.shop.play. study.
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