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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.

Celebrities on the Commuter Catwalk

Celebrities on the Commuter Catwalk


Besides being fierce, beautiful and incredibly successful, what do Rihanna and Victoria Beckham have in common?
This September these powerful women have used OOH to shout about their new brand launches. These incredibly impactful creative campaigns invite commuters to join the catwalk.

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Channel 4’s Bake Off wins over fans


Last year, news of The Great British Bake Off’s move to Channel 4 left the show’s millions of fans somewhat divided. But with the new series now underway, we wanted to find out if attitudes towards Channel 4’s latest acquisition have changed.

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EM - Nicola Barrett, Head of Research

IPA TouchPoints research shows increase in multimedia usage


UK adults' media consumption has rocketed 9% compared to 2016, according to the IPA's latest TouchPoints research. This is probably not that surprising considering the fact that there's so much more of it!

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research and data

How we use data and research to power our OOH offering


We launched our brand new Research and Data Menu, an e-booklet created to inform clients, agencies and specialists on how we use data and insight within our business. Through analysis of existing industry research and the commissioning of dedicated studies and insight tools, we have developed in-depth knowledge of our media, its role in the broader advertising landscape
and our consumers.

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Urbanites dig deep for good causes


From bucket-challenges to bake sales, it seems like there’s never been more ways to get involved with charities! We decided to take a deeper look into the giving habits of the urban audience, in our latest study.

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