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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Black Friday

Brands take to OOH this Black Friday

27/11/2015

With 43% of 16-34 year olds planning on shopping during either Black Friday or Cyber Monday this year*, it’s no surprise that brands such as British Airways, Curry’s, HMV, PlayStation and Figleaves have capitalised on the flexibility of Out-of-Home by tailoring their ads throughout this popular shopping time.

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New Era

New Era deploys Out-of-Home campaign to promote partnership with JD Sports

25/11/2015

New Era, the world’s leading sports and lifestyle headwear brand, has taken its “This Is The Cap” campaign with Major League Baseball and JD Sports to iconic central London Underground stations with Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business.

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House of Fraser Bank travelator

House of Fraser drives commuters to new store through immersive OOH experience

20/11/2015

To mark the opening of its new store, House of Fraser launched an immersive Out-of-Home campaign on the travelator at Bank tube station.

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Paper Mate Replay campaign on bus

Paper Mate deploys cheeky OOH campaign

18/11/2015

Stationary brand, Paper Mate, reached roadside, London Underground and retail audiences with a fun Out-of-Home campaign.

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World Travel Market

Travel and tourism brands use OOH to target WTM audiences

09/11/2015

Travel and tourism brands have capitalised on the power of OOH to reach UK and International travel professionals

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work.shop.play. research

Retailers are in for a bumper festive season

03/11/2015

British retailers are in for a bumper festive season, with booming consumer confidence and early promotions set to spark a November shopping surge, according to research.

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Bank Tube Station

#StationStories - the Bank edition

03/11/2015

We now arrive at Bank, the next station on our #StationStories tour!

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work.shop.play. Rugby World Cup

Global reacts to Rugby World Cup

02/11/2015

Capturing the spirit of Saturday night’s Rugby World Cup final, Global congratulated New Zealand for their triumph across its London Underground DOOH portfolio.

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James Bond KitKat Campaign

KitKat tells Bond to ‘take a break’

02/11/2015

To mark the launch of the new James Bond Film, Nestlé brand KitKat deployed a tactical OOH campaign that was cleverly positioned next to posters promoting the new Spectre film.

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