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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.

Black Friday

Brands take to OOH this Black Friday


With 43% of 16-34 year olds planning on shopping during either Black Friday or Cyber Monday this year*, it’s no surprise that brands such as British Airways, Curry’s, HMV, PlayStation and Figleaves have capitalised on the flexibility of Out-of-Home by tailoring their ads throughout this popular shopping time.

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New Era

New Era deploys Out-of-Home campaign to promote partnership with JD Sports


New Era, the world’s leading sports and lifestyle headwear brand, has taken its “This Is The Cap” campaign with Major League Baseball and JD Sports to iconic central London Underground stations with Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business.

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House of Fraser Bank travelator

House of Fraser drives commuters to new store through immersive OOH experience


To mark the opening of its new store, House of Fraser launched an immersive Out-of-Home campaign on the travelator at Bank tube station.

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Paper Mate Replay campaign on bus

Paper Mate deploys cheeky OOH campaign


Stationary brand, Paper Mate, reached roadside, London Underground and retail audiences with a fun Out-of-Home campaign.

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World Travel Market

Travel and tourism brands use OOH to target WTM audiences


Travel and tourism brands have capitalised on the power of OOH to reach UK and International travel professionals

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Retailers are in for a bumper festive season


British retailers are in for a bumper festive season, with booming consumer confidence and early promotions set to spark a November shopping surge, according to research.

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Bank Tube Station

#StationStories - the Bank edition


We now arrive at Bank, the next station on our #StationStories tour!

Read more Rugby World Cup

Global reacts to Rugby World Cup


Capturing the spirit of Saturday night’s Rugby World Cup final, Global congratulated New Zealand for their triumph across its London Underground DOOH portfolio.

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James Bond KitKat Campaign

KitKat tells Bond to ‘take a break’


To mark the launch of the new James Bond Film, Nestlé brand KitKat deployed a tactical OOH campaign that was cleverly positioned next to posters promoting the new Spectre film.

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