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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.



DOOH comes to The Apprentice, but were they any good?

28/11/2014

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Global and Microsoft immerse commuters in new King’s Cross Underground tunnel

28/11/2014

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Exterion Media and UGG partner to create a disruptive new approach to engaging consumers in London

Global and UGG partner to create a disruptive new approach to engaging consumers in London

25/11/2014

London’s New Routemasters are eye catching in traditional red. But we’ve been given special dispensation by Transport for London to paint them as part of the Year of the Bus celebrations, allowing brands a level of exposure never seen before on London buses...

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Jack Daniels brings to life consumers' untraditional Christmas traditions

25/11/2014

In the build up to the Christmas festive season, Jack Daniels has invited consumers to share and celebrate their own unusual festive traditions. As part of a wider multi-media campaign, 16 Sheets across the London Underground featuring a 26-ft Christmas tree built using Jack Daniels barrels and a Christmas jumper wearing pug...

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Mindshare aims to 'Inspire and Invent' with their 2014 Huddle

20/11/2014

For the fourth annual Huddle conference, the media agency Mindshare opened its doors for a ‘jam-packed agenda of intimate and no-holds-barred discussions about the future of media’. The great and good of the media world were invited, and this year Exterion Media were given the opportunity...

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Interserve Exterion Media

Global partners with Interserve in seven year deal

17/11/2014

Managing our bus and national rail estate is a substantial task. If you think that we prepare and post 970,000 advertising sheets per year, you get an idea of the task in hand.

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Clinique makes an impact with illuminated T-sides

12/11/2014

The nights are getting longer and the days are getting darker earlier, but that doesn't stop shoppers from hitting London's street! We love these illuminated T-sides from Clinique that capture the attention of passers-by throughout day and into the night...

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Global and Crowdcube team up for Bank station domination

11/11/2014

Global has partnered with Crowdcube to transform London’s Bank station. Crowdcube’s first high-impact campaign on London’s Underground will target the investor community, an audience regularly found in the walkways of the station...

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In Flanders fields the poppies blow

05/11/2014

With just days to go until Remembrance Day on 11th November, TfL has commemorated the occasion by creating a special poppy design with the line from the famous First World War poem by John McCrae, ‘In Flanders fields the poppies blow’...

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