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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.

British Sign Language

Making our web content more accessible


We’re pleased to say that our website has been adapted to meet the needs of the 1,560,000 people in the UK who use British Sign Language (BSL).

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Societe Generale tube wrap

Société Générale wraps up Rugby World Cup sponsorship


Calling all City workers! Have you spotted this eye-catching train wrap for French bank Société Générale on the Waterloo & City Line recently?

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Propercorn wrapped bus

London streets get BUS-y with eye-catching wraps


Have you seen the latest wrapped buses making a bold statement around London? The New Routemaster buses have been wrapped by recent start-up Propercorn and long-established Coca-Cola to both drive and maintain awareness of their brand. We think they look fantastic!

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South Kensington Tube Station

#StationStories - the South Kensington edition


Welcome to our second instalment of the #StationStories series! Last time we kicked things off at Earl's Court. This week, we continue our journey along the District Line, stopping off in the beautiful South Kensington...

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Sixt campaign canary wharf

Sixt looks smug at Canary Wharf


Luxury family-owned car hire company, Sixt, has brightened up Canary Wharf tube station with its signature orange colour for the brand’s first ever UK marketing campaign.

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From omnibuses to battle buses: the history of the London bus


With last year's celebration of the Year of the Bus now under wraps, we're taking a look back at the history of the London bus. From the horse drawn buses of 1829 to the arrival of the New London Routemaster in 2012, this infographic from charts the history of this famous London icon.

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Earls Court Station

#StationStories - the Earl's Court edition


Welcome to the first instalment of our #StationStories series! Every other week. we’ll be focussing on a new Tube station, giving you all you need to know about some of London’s most celebrated Underground stations and the areas they inhabit.

First to jump on board is Earl’s Court, marking the start of our journey on the Piccadilly Line.

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