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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.

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Insights reveal urbanites intend to splash out on Christmas this year


Research from Exterion Media’s award-winning consumer panel, has revealed that over a quarter of urbanites think they’ll be spending more on Christmas this year, than they did last year!

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We've hit 100 ad-effectiveness case studies!


We’re celebrating a milestone achievement this month. We’ve culminated 2 years’ worth of campaign effectiveness research across 30 brands and just recently added our 100th campaign case study to our online library.

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