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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.

H&M 5 Ways Domination Oxford Circus Exterion Media March 2017

5 Out-of-Home targeting tips for fashion and beauty brands


When it comes to Out-of-Home (OOH), fashion and beauty brands can plan their campaigns using increasingly smart ways of targeting the right consumers. At Exterion Media, we’re all about understanding and engaging audiences, and we have the tools to delve deeper into key audiences and have the technologies to target them best.

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