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Welcome to Word Around Town, our blog covering all things Outdoor. Great campaigns, useful insight, and key trends, from both inside our business and the media market place.
30/04/2015
With the general election fast approaching, not to mention dominating the news, we wanted to take a breather from the manifestos and debates and instead look at the advertising that surrounds the parties and candidates...
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28/04/2015
This year the fashion industry brought in £46 billion to the UK economy, employing close to 1 million people across the country. Perhaps more importantly for marketers, it plays a significant role in the lives of consumers...
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24/04/2015
My Monopoly, the interactive campaign that ran at Westfield Stratford, has received an Opal Award for Brand Immersion at this year's awards. The campaign was run by Exterion Media in partnership with Talon, Grand Visual, Ambient and OMD UK.
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22/04/2015
Back in November last year, Partners Andrews Aldridge's Eastender’s inspired design for the Royal National Lifeboat Institution emerged victorious in the Big Bus Challenge. Beating off a highly competitive shortlist to win the Regional category, the design took home a £25,000 regional bus advertising campaign.
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13/04/2015
We’re taking a stroll down memory lane here at Global, looking back at some of the most influential campaigns to have graced the walls of the London Underground over the last century...
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09/04/2015
Are you feeling playful or in the mood for sophistication? That’s the question Magnum are putting to Londoners with their eye-catching new Routemaster buses.
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07/04/2015
Out-of-Home (OOH) has long been viewed as the ultimate broadcast medium, a channel with the ability to reach the masses. But the advent of Digital Out-of-Home (DOOH) and increased data is helping to propel the oldest form of advertising into the future, creating greater opportunities for brands to engage audiences with targeted messages.
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01/04/2015
Our colleagues at Exterion HQ in Camden were in for an eggcellent treat this morning, all in aid of Age UK. With Easter just days away, one of the makers of the London transport masterpiece created an eggtravaganza of easter-themed goodies, from carrot cupcakes with edible bunny ears to egg-shaped biscuits.
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