We won three awards at the COOH Awards!

Global - Drum COOH Awards 2017 Win Group Shot

Last night we scooped three awards at The Drum’s Creative Out-of-Home Awards!

Hello London, alongside MediaCom and Kinetic, won the Transport award for Lucozade’s ‘tap to flow’ campaign. In a media first, we gave Lucozade the ability to connect with millions of London Underground customers by giving away free journeys with contactless-enabled Lucozade bottles.

We also won the Multi-platform category and the Grand Prix for our Spotify campaign with Goodstuff and Talon. Spotify’s campaign put OOH at its core, increasing annual users and embedding the brand ‘into the natural rhythm of people’s lives’. It was a huge campaign spanning multiple Outdoor environments and formats, with contextual creative featuring user playlists and content relevant to environment and location.

The spectacular Game of Thrones experiential campaign with Hello London, Rapport, MediaCom and TPF (The Promotion Factory Limited) was also announced as highly commended in the Experiential/Ambient category.

Suzy Jordan, Marketing Director at Global UK, said
: “We’re focused on building our reputation in the market for creativity and innovation; winning these awards is a fantastic achievement and showcases our dedication to delivering outstanding campaigns.” 

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