'Tis the season to use Bus

Shopping, Christmas parties, festive markets – whatever the reason, people are out and about this Christmas season. Brands know the best way to reach this busy and festive audience is through Bus… and here’s why! According to our work.shop.play. panel, 7 in 10 urbanites agree that the high street is a great place to go for Christmas shopping and, through our various creative solutions offering, we can cater to your campaign and broadcast your brand on the high street, generating instant fame throughout the most populated areas in the UK.

Wrapped Routermasters  are a highly impactful site with infinite creative opportunities and the ability to cut through and reach people on the high street. According to Dipsticks research, 3 in 4 Londoners think Routemasters are a good place to advertise, and 73% of Londoners recalled one or more Routemaster ad campaigns. The repeated exposure ensures these brands are kept front of consumers’ minds and therefore increases brand awareness.

Lenticular technology on Bus is another creative way to reach your audience. Magnum captivated the London audience this year with their spectacular lenticular campaign for the new Double Raspberry flavour. We look forward to seeing more like it in the new year!

Illuminated T-sides (or ‘Twinkly Buses’) are another way to give your campaign a little extra ‘sparkle’. Not only will you have the usual high impact of a T-side, you will prolong and increase your brand presence by illuminating the creative so it can’t be missed throughout the day and night. ‘Tis the season to use Bus, contact us to find out more.

Want to advertise on Bus? Use our visualiser tool to see how your ad would look.

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