TfL and Global WINS ‘Best Use of Connected Data’ Connies award!

Global - Connies Award 2018 large

We’re delighted to announce that yesterday we won ‘Best Use of Connected Data’ award at the Mediatel Connies 2018. 

The award was won for our work in overlaying TfL’s contactless and Oystercard data with Abi data (Telefónica) to build fully-targeted campaigns across the TfL rail estate. We were up against stiff competition, beating Facebook, Channel 4, Sky, Global, ITV and Rezonence to the prize. 

Mick Ridley, Chief Data Officer at Global, said:
“This award, along with our recent ‘Best Use of Data Sets’ award win at the Mediatel Research Awards, proves how strong our data partnership with TfL is, and what a brilliant team we have here - regularly delivering award-winning work. A huge well done to everyone involved!”

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