Streaming music proves popular among young urbanites

Spotify Streaming Music Work.Shop.Play Exterion Media

We know that music streaming is very popular in the UK and even more so amongst younger urbanites. So, we decided to investigate urbanites music streaming habits… and found some interesting results.

16-24-year-olds are the age group most likely to stream music every day (63%). Almost half (47%) have listened to music whilst on public transport, whilst 2 in 5 Tube users stream music every day. 

Urbanites listen to music every couple of days, most commonly in their homes and on their mobile phones and Londoners’ second most-likely location for streaming is at work (51%). As we would expect, mobile phones are the most used device for listening to music for all (72%), rising to 83% of 16-34-year-olds. Additionally, 55% of urbanites say they get music inspiration from things they see whilst out and about. 

84% of 16-24-year-olds use any kind of music streaming - with 45% using free music streaming services and slightly more (47%) using paid-for. However, 35-54-year-olds are less likely to pay for music streaming (30%). 

The most common free music streaming services used by all respondents is YouTube (66%), followed by Spotify (56%). When looking at paid-for streaming specifically, the most popular service by far is Spotify, which is paid-for by 61% of urbanites and over 2 in 3 Tube users. 

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