#StationStories - the Victoria edition

We've now reached London Victoria on our #StationStories tour!

Victoria station
Image provided by the London Transport Museum http://www.ltmuseum.co.uk/

Founded: 1860
Lines: District, Circle and Victoria

London Victoria is located, as the name suggests, in Victoria - a small district in the City of Westminster in central London. The area was named after Queen Victoria (1819 - 1901), who reigned for 63 years.  

Some of London’s most historic buildings, including Westminster Abbey, the Houses of Parliament and Buckingham Palace are just a stone’s throw away from the station. In fact, Victoria station is the closest main line station to Buckingham Palace. 

It’s also close to many luxury hotels and great restaurants, as well as theatres showing the smash hit musicals Billy Elliot and Wicked. 

With all these visitor attractions so near to the station it’s no wonder that London Victoria is the London Underground’s fourth busiest station, after Oxford Circus and King’s Cross St. Pancras, with nearly 85 million using the station in 2013. 

The high footfall of the station provides opportunities for brands to reach and engage with hard-to-reach urban audiences whilst they’re out and about. And, according to our award-winning consumer panel, work.shop.play., 87% of commuters actually welcome advertising on the Underground – what a perfect combination! 

With plans put in place for London Victoria to be a stop on the Crossrail 2, there will be even more opportunities for brands to connect with urban audiences in this prime location. So watch this space!

Victoria station
Image provided by the London Transport Museum http://www.ltmuseum.co.uk/

Did you know?

• In Oscar Wilde's The Importance of Being Earnest, the title character was found as an infant in a handbag at Victoria Station.

• In 'The Final Problem', Victoria Station is the station Holmes and Watson depart from when fleeing from Moriarty.

• In 1891 a small 20 ft version of Big Ben, named Little Ben, was erected in a traffic roundabout outside the Victoria Palace. It was removed in 2012 and put in storage whilst upgrades took place at London Victoria station. It is due to be reinstated in 2016. 

#StationStories – a celebration of the iconic London underground and its surrounds 

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