Pretty in Pink; the Kate Spade effect

Kate Spade national campaign in Glasgow & London

Those passing through London Underground and Glasgow Subway would have been tickled pink by the new Kate Spade campaign; a prime example of how our national Digital and Creative Solutions offerings can enhance a brand’s campaign.

The standout Media Wall at Buchanan Street will no doubt bare influence among the half a million people that travel through the station every fortnight, especially shoppers heading to Glasgow’s renowned ‘Style Mile’. As the UK’s second largest retail centre (behind London) spending £4.2 billion annually, Glasgow truly is the city that loves to shop. Our Creative Solutions offering brings the fashion brand’s campaign to life on Glasgow Subway, to engage and inspire consumers in the right location and mindset.

Kate Spade national campaign in Glasgow & London

Since the launch of our Digital Ribbons at the beginning of the year, we’ve seen some remarkable creative bound to draw attention and Kate Spade is no exception to this. Delivering creativity in full-motion, which our Engagement Zone research proves is 4x more engaging, our Digital Ribbons undoubtedly put the brand at the forefront of shoppers’ minds.

Kate Spade’s national campaign is testament to the effectiveness our environments and offerings working together to maximise impact for a brand and engage with consumers.

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