Keeping Insight at the heart of our business - Global are nominated twice at the 2016 MRG Awards

The Engagement Zone Image 1

We are delighted to announce that Global, Europe’s largest privately owned Out-of-Home advertising company, has been nominated in two categories at the prestigious 2016 MRG (Media Research Group) Awards – Best Research Team (Media Owner) and Best Research Initiative.

Global are competing against ITV Audiences and JCDecaux in the Best Research Team category. 

After the release of Global’s ground-breaking new London Underground study, The Engagement Zone, we’ve has also been shortlisted for Best Research Initiative. This was a one-of-a-kind study on the London Underground using a combination of eye-tracking and skin conductance response data, in-depth interviews and surveys through Global’s 11,000-strong consumer panel The study revealed invaluable insight about the London Underground audience and their response to Out-of-Home advertising. Global joins Facebook, ITV and Nelsons in this category.

The MRG Awards specifically celebrate the achievements of the media research industry – recognising the very brightest and most creative media research talent. Research and insight teams are the heartbeat of media and high calibre research can add a crucial creative and competitive edge to a media entity.

We are looking forward to the awards ceremony, which takes place on 18th November!

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