London Fashion Week returns to the Underground

Prepare yourself for the #OOTD and #LFW hashtags that are about to invade newsfeeds around the globe because yes, you’ve guessed it, London Fashion Week is just around the corner! To celebrate, Maybelline are broadcasting exclusive, behind-the-scenes content on our London Underground digital XTP screens starting this Saturday 21st February.


This activity follows a similar successful campaign that ran last year (pictured above), as part of our content partnership with the British Fashion Council. This year will follow suit, with updates running for five days, with commuters encouraged to tweet along using the #LFW hashtag. 

We’re extremely excited to feature these fashionable snippets and hope commuters thoroughly enjoy a front row seat from the comfort of their daily commute. 

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